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Jose Ferreira
Founder/CEO, AllCourse, Bakpax, Knewton
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SVP Marketing & Communications, VidCon
Shared Knowledge
How Is Location Data Accuracy Verified?
Location data is verified by analyzing the quality of signals (like GPS, Wi-Fi, or Bluetooth), checking how long a device stays in one place (dwell time), matching the coordinates to […]
A Guide to Audience Sharing: Platforms, Partnerships, and the Data Clean Room Future of Marketing
Table of Contents What Is Audience Sharing? How Audience Sharing Works Across Major Platforms Advanced Strategies for Audience Sharing Privacy, Compliance Considerations, and Data Clean Rooms Measuring the Success of […]
How Does Geofence Targeted Advertising Comply with Internet Privacy Policies?
Geofence targeted advertising involves tracking users’ physical locations in real-time and delivering ads based on their proximity to specific geographic areas. Given the sensitive nature of this data, it intersects […]
What does it mean to draw a virtual perimeter when doing geofence targeted advertising?
Creating a virtual perimeter in geofence targeted advertising involves defining a specific geographic boundary within which user actions—like ad delivery—are triggered. The process of creating and managing these virtual perimeters […]
How can geofence targeted advertising drive foot traffic to physical locations?
Geofence targeted advertising can significantly drive foot traffic to physical locations by leveraging real-time location data to engage potential customers when they are near or within a defined geographic boundary, […]
What is the difference between Geofence Targeted Advertising and Geotargeting?
Geofence targeted advertising and geotargeted advertising are both location-based marketing strategies that utilize geographic data to deliver ads. However, they differ significantly in their scope, precision, and how they interact […]
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